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Re:Love & Care

I was approached by Trafford Carers Centre and Manchester Carers Centre to help them with an idea they had for a joint venture charity shop with a difference in the town of Sale in Manchester. I devised a name and identity based on the idea of love and care and the cycle that 
a customer goes through when they choose to buy from a charity shop. I also deviated from the path of “preloved” which was on trend but have retained the idea of using a prefix in our solution: 

In professional writing “Re” means: “about, concerning, regarding, with reference to”.

The dictionary definition of the prefix “re” is aword-forming element meaning: “back to the original place; again, anew, once more”.

So the name re:love & care was created.